It is legitimate to advertise

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In the modern economy, most small businesses heavily depend on digital advertising to find new audiences, market to them and convert them to customers.

New rules from the EU* could put all of this at risk.

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Enterprises need audiences

Targeted ad technology means even the smallest startups can promote their products and services among relevant online audiences.

This affordable technology has ‘levelled the playing field’ between big brands and small innovators, yet EU legislators are prepared to ban it without even an impact assessment.

This goes against the spirit of the European Single Market.

Our members are clear: tens of thousands of EU businesses would not have survived the COVID-19 crisis if they could not effectively connect with their customers online.

Personalisation and privacy can go hand in hand

Privacy is a core European value which must be protected, but without personalisation, the internet would be incomprehensible.

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Let's boost transparency,
not ban technology.

Let's empower consumers,
not incapacitate enterprise.

Let's build future-proof legislation 
that is in sync with our new digital reality.

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We call on EU policymakers to

  • Reject a ban on personalised online
    advertising

  • Boost transparency and trust across the digital
    ads ecosystem

  • Keep targeted ads functional while making
    opting out easy

  • Engage with SMEs to develop workable
    proposals that won’t cost jobs

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CDA INITIATORS
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CDA partners
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The Coalition for Digital Ads of SMEs is deeply concerned by proposals to initiate restrictions on personalised marketing across the EU and the impact a ban could have on SMEs.

The coalition has been established by likeminded SME Connect members and partners and represents their shared position on this crucial topic.