It is legitimate to advertise

Image Description
Image Description
Image Description
Image Description
Image Description

In the modern economy, most small businesses heavily depend on digital channels to find new audiences, market to them and convert them to customers.

New rules from the EU could put all of this at risk.

Image Description Image Description

Enterprises need audiences

Targeted ad technology means even the smallest startups can promote their products and services among relevant online audiences.

This affordable technology has ‘levelled the playing field’ between big brands and small innovators, yet EU legislators are prepared to ban it without even an impact assessment.

This goes against the spirit of the European Single Market.

Our members are clear: tens of thousands of EU businesses would not have survived the COVID-19 crisis if they could not effectively connect with their customers online.

Personalisation and privacy can go hand in hand

Privacy is a core European value which must be protected, but without personalisation, the internet would be incomprehensible.

Image Description
Image Description

Let's boost transparency,
not ban technology.

Let's empower consumers,
not incapacitate enterprise.

Let's build future-proof legislation that is in sync with our new digital reality.

Image Description

We call on EU policymakers to

  • Reject unclear rules for personalised online
    advertising

  • Keep the online experience functional while making
    opting out easy

  • Boost transparency and trust across the digital ads
    ecosystem

  • Engage with SMEs to develop workable online regulation
    that won’t cost jobs

Image Description
CDA INITIATORS
Image Description
Image Description
Image Description
Image Description
Image Description
Image Description
CDA partners
Image Description
Image Description
Image Description
Image Description
Image Description
Image Description
Image Description
Image Description

The Coalition for Digital Ads of SMEs is deeply concerned by proposals to initiate restrictions on personalised marketing across the EU and the impact a ban could have on SMEs.

The coalition has been established by likeminded SME Connect members and partners and represents their shared position on this crucial topic.

News of the Coalition
Image Description
Coalition for Digital Ads of SMEs "@CDAofSMEs"

RT @Ivaerksaetterne: The final report is ready & the numbers are clear. Startups in 🇪🇺 are dependent on datadriven ads... Hindering this wi…

Image Description
Coalition for Digital Ads of SMEs "@CDAofSMEs"

The EDPB consultation on dark patterns closes this week! SMEs need clarity on what tools they can use to connect with consumers. Join SMEs and share your voice here ⬇️⬇️⬇️ https://t.co/HsP20LJp3l https://t.co/np1KieTuH0

Image Description
Coalition for Digital Ads of SMEs "@CDAofSMEs"

The EDPB consultation on dark patterns closes on May 4th ⚠️ - please join the SMEs taking the stand and see what we expect from the EU ⬇️⬇️⬇️ https://t.co/HsP20LJp3l https://t.co/mOFNLYjhWD

Image Description
Coalition for Digital Ads of SMEs "@CDAofSMEs"

RT @SchaldemoseMEP: I nat indgik vi i EU en ny aftale om at tøjle tech-giganterne. Det har været hårde forhandlinger over det seneste år -…