Why is this debate important?
The food sector, from farmer to retailer, is currently being challenged on many economical fronts. From rising costs for raw materials and energy, over disrupted supply chains to the costs related to the twin green and digital transition. Consumers are under similar pressures, and in the current cost of living crisis many are now faced with difficult choices of where to spend their money on, including their daily grocery shopping.
Taken together, these developments result in an even tougher competitive environment for the food sector. At the same time, there are legitimate concerns that by saving on their food spending, consumers will opt for cheaper, less healthy diets. Such an evolution runs counter to the ambitious targets of a healthier European Union, with healthy nutrition being a key factor in preventing chronic diseases and thus reducing healthcare costs.
These complex developments require a sophisticated societal response. In addition to sustainable food production, economic pressures on the food supply chain and affordability for consumers must also be taken into account, as well as providing practical education to citizens about healthy eating.
This debate will outline the latest findings on the impact of current trends on citizens diets and bring forward the experiences on the ground from farmer to retailer and finally to consumer.
