From Farmer to Consumer:
Rising Prices and the Effects on Production, Nutrition and Health

From Farmer to Consumer:
Rising Prices and the Effects on Production, Nutrition and Health

Why is this debate important?

The food sector, from farmer to retailer, is currently being challenged on many economical fronts. From rising costs for raw materials and energy, over disrupted supply chains to the costs related to the twin green and digital transition. Consumers are under similar pressures, and in the current cost of living crisis many are now faced with difficult choices of where to spend their money on, including their daily grocery shopping.

Taken together, these developments result in an even tougher competitive environment for the food sector. At the same time, there are legitimate concerns that by saving on their food spending, consumers will opt for cheaper, less healthy diets. Such an evolution runs counter to the ambitious targets of a healthier European Union, with healthy nutrition being a key factor in preventing chronic diseases and thus reducing healthcare costs.

These complex developments require a sophisticated societal response. In addition to sustainable food production, economic pressures on the food supply chain and affordability for consumers must also be taken into account, as well as providing practical education to citizens about healthy eating.

This debate will outline the latest findings on the impact of current trends on citizens diets and bring forward the experiences on the ground from farmer to retailer and finally to consumer.

Meet our guests & speakers

Marlene Mortler MEP Committee on Agriculture and Rural Development;
Tobias Gotthardt MdL Bavarian State Parliament
Dr. Paul Rübig President of SME Connect
Rolf von Hohenhau President of the European Taxpayers Association
Tim Geier ZGV - der Mittelstandsverbund
Betty Chang European Food Information Council
Tereza Sodan Nutrition, Wellness and Lifestyle Coach
Thomas Schmidt Farmer, Bavaria

Agenda

  • 18:15

    Welcome

    Dr. Armin Hartmuth Deputy Director, Representation of the Free State of Bavaria to the European Union
    Dr. Paul Rübig President of SME Connect
  • 18:30

    Opening

    Marlene Mortler MEP Member of Committee on Agriculture and Rural Development, European Parliament
    Tobias Gotthardt MdL Chairman of the Committee on Federal and European Affairs and Interregional Relations, Bavarian State Parliament

  • 18:45

    Discussion Panel

    Thomas Schmidt Self-employed farmer, dairy cattle farming with arable farming and forestry
    Tim Geier Managing Director Office Brussels, The Association of Small and Medium-Sized Enterprises – ZGV e.V., Member of Independent Retail Europe
    Tereza Sodan Entrepreneur, Nutrition, Wellness and Lifestyle Coach
    Betty Chang Research Lead at the European Food Information Council (EUFIC)
    Moderated by Dr. Horst Heitz Chair of the Steering Committee of SME Connect
  • 20:00

    Award Ceremony of the Taxpayers Association of Europe (TAE)

    Awarded by Rolf von Hohenhau President of the European Taxpayers Association