Empowering Europe to Compete –
How to Make SMEs Fit for the Digital Age?

Working Breakfast – Tuesday, 17 December, 08:00 AM (90 MIN)
European Parliamentary Association (APE), 76 Allée de la Robertsau, Strasbourg
This working breakfast will explore the digital transformation journey for Europe’s SMEs, with a practical focus on AI, the platform economy, and digital advertising. Together, we will discuss the real-world opportunities and hurdles SMEs encounter in embracing these technologies, highlighting where EU policy can play a supportive role. The conversation will aim to uncover how targeted EU actions could lower barriers, create incentives, and provide resources to make digital adoption smoother for SMEs. By fostering an open dialogue, we look to empower SMEs with the tools and support they need to thrive in a rapidly digitalizing marketplace. In this context, we will also examine the political duty and commitment required to support this transformation.

  • WELCOME & MODERATION

    HORST HEITZ

    Chair of the Steering Committee, SME Connect

  • OPENING

    MARION WALSMANN MEP

    Chair, EPP SME Circle; Board Member, SME Europe

  • KEYNOTES

    GREGOR SCHMALZRIED

    Journalist & Consultant specializing in Generative AI Strategy

    ANDREAS PLOTZITZKA

    One-Person Company Owner, Media Production & Marketing Agency, Salienz

  • GENERAL PERSPECTIVES & REFLECTIONS:

    SIADA EL RAMLY (TBC)

    Director Government Relations EU, eBay

    MARGARETE RUDZKI

    Head of Unit Digital Economy & Society, German Confederation of Crafts and Small Businesses (ZDH)

    BETSY ANNEN

    Global Head of Ads Ecosystems & Safety, Government Affairs and Public Policy, Google

Register