Seldia joins SME Connect

Seldia is the voice of the European direct-selling sector, representing 25 national associations and supporting millions of independent entrepreneurs across Europe. For over five decades, Seldia has championed the growth of responsible direct selling, empowering individuals to build their own businesses and contribute to Europe’s local and national economies.

Its agenda focuses on promoting entrepreneurship and micro-entrepreneurship, advancing skill recognition, and fostering a business-friendly ecosystem for independent professionals. Through advocacy and collaboration, Seldia works to ensure that direct selling remains a trusted and sustainable channel of commerce.

In parallel, we are excited to announce that Imelda Vital, Seldia’s newly appointed Executive Director, also steps into the role of Co-Chair of SME Connect’s Working Group on Entrepreneurship, Self-Employment & One-Person Companies. Bringing her extensive experience in advocacy, direct-selling policy, and European public affairs, Imelda will help drive forward the shared mission of empowering Europe’s entrepreneurs and independent professionals.