The Year Ahead
2021 – Growth Through Change
Episode 1: The Customer of the Future, the Inner City, the Hybrid Retail..
The Year Ahead
2021 – Growth Through Change
Episode 1: The Customer of the Future, the Inner City, the Hybrid Retail..
IMCO, EMPL, AIDA Committees;
Chair of the SME Connect Platform Economy Working Group
Managing Director and Retail Analyst, Globaldata
Founder and CEO of My Jolie Candle
Founder & Curator of Local Commerce Alliance Network; Consultant & Author of Research in Retail Marketing & Digital Transformation
CTO, Cybertil
Head Digital and Competitiveness, Independent Retail Europe
Mayor of Wennigsen (Deister), Germany;
Member of the Presidium of the Innovators Club of the German Association of Cities and Municipalities; Winner of the Digital Minds of Germany award
The defining role of retail in the inner city seems to be called into question as shoppers find inspiration online. That is spelling big problems for mall chains and traditional corner shops, fighting a market in which people are already buying less and demanding more personal and convenient ways to shop.
The new shift brings us to hybrid models for retail business. This means that the stores are active online and offline
Stationary retail should be made future-proof through online activities. And since online retail is also subject to growth limits, internet-rooted businesses must expand towards the analogue by setting up showrooms.
The year ahead puts the spotlight on the inner city and the transformation it is undergoing in terms of social and economic interraction. How can public policy support this transition journey and make the most of it?
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